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The Brief: To create a concept for a special event to celebrate the 10 year anniversary of delivering a key programme.
Event Concept: An exclusive screening at BAFTA in London, home of the British Academy of Film and Television Arts, to showcase the success of the 10 year programme on the big screen to the invitation only audience. The event opening with a red carpet Champagne and canape reception followed by the popcorn screening and finishing with a branded cocktail.
Event Management: Venue sourcing, visiting numerous theatres and screening rooms around London but only BAFTA really gave the event the special and exclusive feel to suit the brief. As with all events, raising awareness of brands are imperative to the brief - see some of the photos below. Guest list management for the invitation only event. Programme coordination including a special video message by WellChild Patron Prince Harry to celebrate the anniversary which was shown at the event. He said: “To see the programme grow over the last decade – reaching so many children and families – is hugely rewarding and testament to the tireless efforts of everyone at WellChild. We can all be very proud of how far we have come. On anniversaries such as this, we should also recognise the time, effort and funds, which everyone connected to WellChild has contributed to help build this vitally important lifeline across the country.”
